Read what people are saying about Suckered:

Suckered: The History of Sugar, Our Toxic Addiction, Our Power to Change is the testimony of thirty-year primary care doctor Jeffrey Eisenberg about the harmful effects of the flood of sugar that saturates American diets. Eisenberg presents a persuasive case for why sugar is at the core of America's health problems: its addictive qualities encourage companies to relentlessly peddle it, and it promotes obesity as well as a myriad of associated complications like hypertension, diabetes, and heart disease. How can public policy change to counter this destructive national indulgence? Eisenberg stresses the importance of educating children about good dietary habits, the need to end government subsidies that exacerbate the problem, and more. "...high-fructose corn syrup calories don't contribute to the health of the country in the way that calories from broccoli, beans, or blueberries might. By reallocating government farm subsidy money towards fruits and vegetables and away from second-hand crop corn, we could lower the costs of healthier food options to compete with cheap junk food." Accessible to readers of all backgrounds, Suckered speaks to individuals struggling to improve their own lifestyle, parents trying to raise health-conscious children, and public policymakers concerned about America's health woes. Highly recommended.

- Midwest Book Review


Eisenberg was in his late 40s when he had an epiphany about the problems associated with added sugar in the American diet. One of four children in his pediatric practice was considered obese; the author himself was mostly fit but also dealing with high blood pressure thanks in part to his love of sweets. So, after finally reading the “generations of books and articles citing the adverse effects of sugar,” Eisenberg became a “ ‘born again’ eater,” cutting his intake of added sugar to less than 25 grams a day. In this book, he recounts the rise of the sugar trade from ancient times, tells how and why food companies began adding sugar to products, and discusses the many diseases linked to sugar consumption, including diabetes, obesity, and depression. He asserts that the public has been misled by low-fat (but often high-sugar) foods and suggests several policy changes, including subsidies to encourage healthier food choices. Most of all, he calls for change at the individual level, providing an overview of a “quitting” plan, including tips to fight cravings (such as distracting one’s taste buds with cinnamon) and suggesting alternate satisfying foods, including legumes. Eisenberg brings an appealing Everyman tone to this narrative, acknowledging that sugar became popular because it tastes good and that he was addicted to it himself. He also offers his authority as a doctor, of course, and explains how sugar does damage to the body in accessible layperson terms, even while citing medical studies. Although much of the information here isn’t exactly news, this clear, engaging narrative, complete with a provocative title and clever chapter titles (“Raising Cane,” etc.), is an easy-to-digest read and an effective wake-up call.

Passionate, well-reasoned advocacy to curb sugar insanity.

- Kirkus Review


I will recommend this book to my patients! It tells the story that the doctor can't say in brief office visits. Explains why sugar makes arteries more susceptible to the build up of cholesterol plaque in the arterial wall, which is the culprit in vascular disease. Fascinating to learn how sugar evolved to be so popular, and how it plays a key role in leading to cardiovascular disease, as well as other illnesses.

The book is easy to understand, and meant not just for the lay person, but for all doctors treating patients, and community leaders! Besides telling the facts of the evils of sugar, it gives advice on how one can reduce risk with individual lifestyle and dietary changes, and how communities and governments can help. There is a lot of hype about health, but this book is a 'life saver' - very sweet!

- Dr. Barbara Kircher FACC, MD