Are You Addicted to Sugar?

Written by Jefferey Eisenberg, MD, Author of Suckered

"What if I told you that your addiction to sugar isn’t your fault? What if I could convince people who are overweight or obese that some altered metabolic pathways are responsible for their inability to lose weight? If your interest has been tweaked read on and I will tell you how we can regain control of our health and live a longer, healthier, and productive life. Historically, extracting sugar from sugarcane or beats was very time consuming and labor intensive. It’s development and spread across the globe spurred wars and rebellions, territorial expansion, the emergence of slavery, and ultimately the rise of the very food industry that depends on our lust for their sugar products to thrive."... 

(Read the rest of my article for Fitness Media on their website:

Hooked on Sugar? It's Probably Not Your Fault

Written by Jefferey Eisenberg, MD, Author of Suckered

"Just reading the word 'sugar' might have you salivating already. If you can’t stop craving sweets even when you try to quit, you’re not alone. And the thing is, it might not be your fault. Humans are hardwired with a thick lust for the sweet stuff. It used to keep us alive when food was scarce, but now, in an age of overabundance with sugary products at every turn, we can’t keep ourselves away. But it’s not just the taste — sugar has reprogrammed our brains."...

Read more of my article for Everyday Health on their website:

Fat: The Body's Preferred Fuel

Written by Jeffrey Eisenberg, MD, author of Suckered

Fat is the preferred fuel of the body.

Our body will burn whatever we offer it when it comes to burning fuel. It has no choice... unless we give it that choice. When we were hunters and gatherers we flourished on healthy fat (in the form of free roaming antibiotic-free meat, seeds, and nuts) along with any fruits and vegetables we could find. When food was sparse we broke down our fat stores and used this quite efficiently and successfully as fuel until the next meal could be obtained. Obesity, heart disease, and diabetes did not exist.

Fast forward a few hundred years and what we now burn as fuel is predominantly sugar and processed carbohydrates. Our food choices are overwhelmingly laden with added sugar…and we are addicted to this sweet but not so innocuous molecule. One of the interesting results of the overconsumption of sugar is the resulting staggering increase in our insulin levels. If one measures the fasting insulin levels in the Maasai and Inuit cultures, where there is no access to added sugar or processes carbs, their levels range between 2.0 and 5.0. The average fasting insulin level in the United States is 9.8. The majority of the levels I obtain in my overweight and obese patients are between 20 and 50! We are walking around with insulin levels that are orders of magnitude higher than our predecessors. And we spend a trillion dollars/yr combating the metabolic consequences of our diet in the form of those diseases our ancestors avoided.

While it is true our brain primarily relies on glucose to function, it can do quite well using the stores of glycogen in our liver, from gluconeogenesis (the production of glucose from protein), and from ketones (the break down product of fatty acids).  We don't need carbohydrates to survive…they are not essential. I believe our body wants to burn fat as a fuel. It can achieve this cleanly and efficiently and without the health risks associated with our current sugar/carb rich diet.

One last caveat: if you want to lose weight you must lower your insulin levels. Insulin is your storage hormone. It locks excess energy in the form of fat in your fat cells…and it throws away the key! You cannot access that fat as energy as long as your insulin levels are elevated. As insulin falls (by avoiding the overconsumption of sugar) you can utilize that “freed” fat as energy. The more keto-adaptive you become the more weight you will lose; you are on your way to a longer, healthier, and more productive life!

Domino Effect

"We know poor nutrition leads to diabetes, to obesity, to heart disease, but what about behavioral problems? Research shows that attitude problems in children and teenagers may originate, in no small part, from poor nutrition. Attitude and motivation, aggression and violence in some cases are directly tied to nutritional deficiencies common in what are termed “food insecure” (households that don’t have access to affordable nutritious food).

Research shows that over time, these deficiencies can reduce people’s ability to control how they deal with conflict and stress. Deficiencies can also limit brain development and, in turn, children’s ability to learn.

'Poor nutrition can be a behavioral health issue, particularly in children where its effects are most keenly felt,' explains Jeffrey Eisenberg M.D., a pediatrician at Fairport Pediatrics. For infants, inadequate nutrition can stunt growth and motor development, he says. Babies fail to thrive."...

Read the full article in POST Magazine:

Kirkus Reviews Suckered

"Eisenberg brings an appealing Everyman tone to this narrative, acknowledging that sugar became popular because it tastes good and that he was addicted to it himself. He also offers his authority as a doctor, of course, and explains how sugar does damage to the body in accessible layperson terms, even while citing medical studies...Passionate, well-reasoned advocacy to curb sugar insanity." (Kirkus Reviews)

Read the full review on Kirkus's website, and head over to our store to purchase Suckered!

In Sugar Versus Syrup Fight, Both Sweeteners Face Bitter Reality

From Bloomberg Business:

After years of bickering, U.S. sugar companies and their rivals, the makers of high-fructose corn syrup, are going to trial over what exactly constitutes a “natural” sweetener. Big Sugar argues high-fructose corn syrup doesn’t qualify. Big Syrup, predictably, disagrees.

This news is directly relevant to Chapter 5, “A Growing Problem”, which additionally discusses the history of Big Corn Syrup vs. Big Sugar, and describes how our society has reached this point.

Read the full article here:


A 20% Sugar Tax?

A new study by the British Medical Association has proposed a 20% tax on sugary products to subsidize fruit and vegetable production in an effort to combat the obesity epidemic.

The study takes a look at why the UK is becoming more obese, and stresses the importance of education early on in childhood about healthy dietary choices.

To download the entire study from the BMA in a .PDF format, click here.


Greetings to all! We are excited to announce the release of Suckered: The History of Sugar, Our Toxic Addiction, Our Power to Change. The book is currently available in hardcover, and can be purchased on the Store page. A Kindle eBook version is also in the works, and will soon be available for download from Amazon.

We encourage you to share your thoughts on our new book with us. To get in touch, please visit the Contact page, and we will do our best to return your email within 48 hours. 

Once again, we welcome you, and remember, "Change starts one bite at a time." 

-The Suckered Team